As customer expectations evolve and traditional revenue models face increasing pressure, established businesses are looking beyond their core offerings to unlock new sources of growth. From connectivity and digital platforms to financial services and enterprise solutions, organisations are rethinking how they use their infrastructure, customer relationships and partnerships to build new digital businesses.
Drawing on Orange Middle East and Africa's transformation journey, this session will explore the strategic decisions, investments and partnerships required to diversify revenue and scale digital services across African markets.
- Identify opportunities to develop new revenue streams beyond traditional core products and services
- Explore how existing customer relationships, data and infrastructure can accelerate digital business growth
- Understand when to build new capabilities internally and when partnerships or investment offer a faster route to market
- Learn how organisations can scale digital products and services across multiple African markets
- Gain insights into the strategic and operational challenges of transitioning towards a broader digital services business
