Generative AI turns four this month, and South African organisations have long since moved past asking what it is. The challenge now is how to make it deliver. Drawing on the third edition of The South African Generative AI Landscape report, by World Wide Worx, Arthur Goldstuck takes participants through the evidence on how SA enterprises are adopting generative AI, where it is producing results and where it is falling short. Participants will be able to measure their own organisations against the findings, testing their assumptions about readiness, skills, governance and return on investment. World Wide Worx's partner in the new research, Altron Digital Business, will join Arthur to provide a comparison between what organisations report and what happens once the work begins.