Pan-African expansion remains one of the most cited ambitions and one of the most underestimated challenges. Regulatory fragmentation, currency risk, talent localisation mean that what works in Lagos rarely translates directly to Nairobi or Accra without significant adaptation.
- The readiness trigger: Founders often say they plan to expand across Africa, but the companies that do it well tend to go deep in one market first, what is the right signal for knowing when you are ready to expand?
- Recurring Errors: Which market entry mistake do we see most often from well-funded startups attempting regional scale, and what is the underlying assumption that leads founders there?
