The Rival 50 Challenger Brand Index

Takondwa Mwendera, Producer at Rival, a leading marketing research and consulting firm focused on challenger brands, will be revealing The Rival 50 Challenger Brand Index exclusively here at The Africa Tech Festival.

Rival’s mission is to document the playbook of successful challenger brands and understand how they engineer outsized impact with their marketing. The Rival team has now spent over 10,000 hours over the last four years researching, interviewing, and bringing together challenger CMOs and founders around the world.

The Rival 50 for 2025 is the first of what will be an annual index of the leading challenger brands, developed in partnership with Imperial College in London. In this keynote, Takondwa will be revealing the list for the first time, as well as sharing the learnings from the Rival and Imperial research teams on how these brands are breaking through, creating cultural relevance, earning attention, and ultimately doing more with less to drive growth.

For CMOs, marketers, and founders, the Rival 50 isn’t just a list. It’s a lens. A way to understand what’s working, what’s changing, and what it really takes to build brands that people care about in 2025.

Catch the full list here: https://www.wearerival.com/rival50